Apex Sports | Shaping Champions Beyond The Game

Shaping Champions Beyond The Game

We do not just manage sport, we transform it.

Through strategy, innovation, and execution, we create lasting global impact.

Media Rights

Commercial Rights & Sales

Strategy & Advisory Services

Event Delivery, Operations & League Planning

Athlete Management

Production

Our track record spans continents, leagues, and industries, delivering measurable growth and lasting legacies in sport.

We Are An Industry Leader, On A Clear Path To Becoming The Region’s Most Trusted And Innovative Sports Consulting Firm — Driving Growth, Value, And Impact Across Media, Commercial, And Player Management Verticals. Collectively As A Team We Have Managed Over:

$ 0 B+

IN LANDMARK SPORTS DEALS. ADVISED, MANAGED AND FACILITATED.

$ 0 B+

MEDIA RIGHTS ACQUIRED AND DISTRIBUTED IN HOUSE.

0 B+ Fans

FANS REACHED & ENGAGED THROUGH OUR CAMPAIGNS.

Trusted by FIFA, Formula 1, LA LIGA, ICC, SONY, VISA, COCA-COLA, PEPSI

our mission

At APEX Sports Consulting, our mission is to empower our clients to reach new heights. We’re dedicated to offering strategic insights and innovative solutions that align with the unique goals of each client, ensuring that every aspect of their sports management needs is met with expertise and care.

From locker rooms to boardrooms, we empower athletes, leagues, and brands to thrive worldwide.

Our Expertise

Mergers & Acquisitions

Negotiated the shareholding sale in Ten Sports to Sony Group at a significant premium to initial investment value. The company was valued at over $385 million against an initial investment of $20 million.

Commercial Rights Management

Negotiated and structured multi-million dollar commercial rights deals for Pakistan Cricket, Pakistan Super League, ILT20, IPL, CPL.

Setting Up a Successful Sports League

Played pivotal leadership and operational roles in setting up and running the Pakistan Super League, Indian Premier League, Caribbean Premier League, ILT20.

Athlete Management

Manage some of the biggest names in international sports.

Private Sector Investment in Sports

Structured and negotiated franchise agreements to bring the single largest private sector investment into Pakistan cricket valued at over $150m. Managed commercial programs for IPL, CPL, ILT20.

Legal and Governance Advisory

Designed and conducted bidding processes as well as SOPs for various international sporting events.

Rights & Production

Closed multi-million dollar media rights deals and delivered live production for major international and league sports events.

Event and Operations Planning

Led the successful return and growth of domestic and international cricket through expert planning, oversight, and tournament management.

About Us

Empowering Global Sport Beyond the Game

Apex Sports Brings Together A Team Of 30 Years Of Experience. We Have Worked With Leading Sports Entities And World-class Athletes Across The Globe, Delivering Strategic Solutions At The Highest Level Of The Game

Our Team Has Successfully Navigated The Complexities Of Global Franchise Leagues, Structured High-value Commercial And Media Rights Deals, Managed Top-tier Talent, And Executed Integrated Marketing Campaigns That Drive Fan Engagement And Brand Growth. In Addition, We Advise On Financial Transactions—including Private Equity Investments, Acquisitions, And Strategic Partnerships, Bridging The Worlds Of Sports, Capital, And Long-term Commercial Success.

90M+ views on TV

200M+ total views across digital

Widespread praise from fans and media, with the Hindustan Times calling its popularity “undeniable.”

Apex Presents The Dp World Dressing Room

How Apex Sports Turned Cricket Analysis into a Global Digital Hit

Apex Sports proudly presents one of our biggest production successes to date — The DP World Dressing Room — hailed as “a masterclass in cricket, analysis, and entertainment.” At Apex Sports, we don’t just produce sports content, we create experiences that engage millions, build brands, and bring fans closer to the game they love.

The show featured some of the biggest cricket legends: Wasim Akram, Waqar Younis, Ajay Jadeja, Nikhil Chopra, Ravi Shastri, and Sunil Gavaskar. Apex coordinated broadcast partnerships with networks including Ten Sports and digital partners like Dot Republic Media to expand the show’s reach. We delivered a unique mix of technical insight, locker-room banter, and cross-cultural conversation, resonating with fans across South Asia and the global cricket diaspora.

The magic of The DP World Dressing Room lies in its entertainment-first approach. This wasn’t just another sports show, it was:

Host Fakhr-e-Alam summed it up: “From the production crew to the dedicated team at Apex Sports, every member plays a crucial role in shaping the show’s success.”

From concept to final cut, Apex Sports managed every detail, setting a new benchmark for sports entertainment in the region. We are immensely grateful to all our partners, the incredible on-screen talent, and especially DP World for believing in this vision and making DP World Dressing Room a reality. This success has only fueled our ambition. We’re committed to raising the bar even higher, producing more innovative, entertaining, and high-impact sports media properties that connect with audiences everywhere.

The journey continues and this is just the beginning.

Our Partners

Shaping Champions Beyond The Game

We do not just manage sport, we transform it.

Through strategy, innovation, and execution, we create lasting global impact.

Media Rights

Commercial Rights & Sales

Strategy & Advisory Services

Event Delivery, Operations & League Planning

Athlete Management

Production

Our track record spans continents, leagues, and industries, delivering measurable growth and lasting legacies in sport.

We Are An Industry Leader, On A Clear Path To Becoming The Region’s Most Trusted And Innovative Sports Consulting Firm — Driving Growth, Value, And Impact Across Media, Commercial, And Player Management Verticals. Collectively As A Team We Have Managed Over:

IN LANDMARK SPORTS DEALS. ADVISED, MANAGED AND FACILITATED.

MEDIA RIGHTS ACQUIRED AND DISTRIBUTED IN HOUSE.

FANS REACHED & ENGAGED THROUGH OUR CAMPAIGNS.

Trusted by FIFA, Formula 1, LA LIGA, ICC, SONY, VISA, COCA-COLA, PEPSI

our mission

From locker rooms to boardrooms, we empower athletes, leagues, and brands to thrive worldwide.

Our Expertise

Mergers & Acquisitions

Commercial Rights Management

Setting Up a Successful Sports League

Athlete Management

Private Sector Investment in Sports

Legal and Governance Advisory

Rights & Production

Event and Operations Planning

About Us

Empowering Global Sport Beyond the Game

Apex Sports Brings Together A Team Of 30 Years Of Experience. We Have Worked With Leading Sports Entities And World-class Athletes Across The Globe, Delivering Strategic Solutions At The Highest Level Of The Game

90M+ views on TV

200M+ total views across digital

Widespread praise from fans and media, with the Hindustan Times calling its popularity “undeniable.”

Apex Presents The Dp World Dressing Room

How Apex Sports Turned Cricket Analysis into a Global Digital Hit

The magic of The DP World Dressing Room lies in its entertainment-first approach. This wasn’t just another sports show, it was:

Host Fakhr-e-Alam summed it up: “From the production crew to the dedicated team at Apex Sports, every member plays a crucial role in shaping the show’s success.”

The journey continues and this is just the beginning.

Our Partners

At Apex Sports, we deliver end-to-end solutions that drive success across the global sports ecosystem. With decades of experience, our team has shaped leagues, closed landmark deals, managed elite athletes, and produced events that inspire millions.

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